This is the departure point and determines the foundations of the whole plan. In this phase one puts together the meaning of the presence and the message that the company wishes to send to the public. The fundamental bases of institutional brand are learnt as are the ones relative to the valutation of eventual products; the target is aquired, the cut of the communication, the expositive requirements, the correlated necessities (hostess, audio/video, catering etc…) and the budget within one is moving.



The idea is… The confusion, the dream, the intuition, the chance, the utopy, a beautiful day, a harsh wake-up call, the inspiration, the suggestion, a song, a book, an experience… The idea is a lot more than this… and also a lot less. - The project. This is what leads us back to the truth. The reality of a world that is based on physical, moral, social laws… Everything that the imagination elevates must be subdued to these laws. The difficulty is not to distort a lot, what the fantasy has produced. Structures, materials, forms, everything must be conceived according to usability, visibility and the established budget.

This is the moment when the job must be subordinated to the customer. The modern technology of CAD helps us propose realistic images, animations, immediately comprehensible material, even by the people who are not working in this field. In this type of presentations, there are evidenced: the quality of the materials, the diagram, the ‘livability’ of the spaces. In short, a detailed forecast of the setup.


The most beautiful project in the world is useless without an accomplished realization. This is why we think it’s fundamental to have partners whose reliability and experience are crystalline. This is why the management of  suppliers and organizational members never turns out to be a problem but an opportunity. From the small trade-show booth to the great event, our engagement is to supply exactly what we have promised to the people who have believed in us!






Axis Design Maior S.r.l. - via Bruno Maderna, 8 - 20138 Milano

tel 0039/025060549 - - P.iva: E C.F. 05200750965 - CCIAA 180407